Real estate agency performance management

Using dataviz to assist managers with performance reviews and team decisions.

Year:

2024

Brand:

Seloger

Duration:

3 months

Industry:

Real estate

Overview:

The agents express lack of comprehensive and actionable performance statistics. Users struggle to:

  • Understand performance over time

  • Valuate ROI and take action at the right time

  • Detect visibility, quality, or liquidity issues

Challenges:

Many intermediaries still rely on traditional, manual ways of managing their business. This represents a key opportunity for AVIV to support their digital transformation, enabling more efficient, data-driven operations.

This lack of visibility leads to:

This lack of visibility leads to:

  • Missed opportunities

  • Inability to react promptly

  • Underuse of features like Boost, Listing Completion


The company also misses the opportunity to demonstrate platform value and fuel data-informed decisions internally and externally.

Conclusion:

The company covers most core data points (views, leads, etc.) but miss key differentiators such as benchmarking and prescriptive analytics.

  • Competition shows more advanced features in terms of market comparison, which increases the perceived value of their platform.

  • There is a strong opportunity for us to differentiate by combining reliability of insights with more actionable guidance and peer benchmarking.

A seamless and role-aware dashboard

This solution:

  • Offers unified, real-time insights across roles

  • Encourages data-based actions, not just observation

  • Aligns Sales, Product, and Clients on shared KPIs

  • Reinforces AVIV’s positioning as a digital-first platform