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Product Designer | M.Sc. in Data Science

Angelica Leal

Angelica Leal

Berlin-based designer working across marketplaces and AI products.
I combine quantitative research, and behavioral data to ship measurable growth. Owning end-to-end experiences and prototyping in code alongside engineers.

Berlin-based designer working across marketplaces and AI products.
I combine quantitative research, and behavioral data to ship measurable growth. Owning end-to-end experiences and prototyping in code alongside engineers.

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Education

Pontificia Universidad Javeriana

Bachelor’s degree - Industrial design

2014-2019

Colombia

Participation in the 2016 Biennale di Venezia and in the design factory research team.

University of Europe for applied sciences

Master’s degree - Data Science

2022-2023

Berlin

Research thesis "Integrating CNN bases wireframe testing into design thinking".

Experience

AVIV group

Product designer B2B

2023-Now

Berlin

Designed and prototyped a data-driven, machine-learning solution that reduced real state agents effort, improved conversion, and accelerated progress toward business KPIs.

Designed and prototyped a data-driven, machine-learning solution that reduced real state agents effort, improved conversion, and accelerated progress toward business KPIs.

IMAGO

Product designer - Work student

2022

Berlin

Redesigned web responsive search and payment experiences for a media e-commerce platform, applying a new brand system that improved engagement and user interaction over a six month period.

Redesigned web responsive search and payment experiences for a media e-commerce platform, applying a new brand system that improved engagement and user interaction over a six month period.

Quo logistics

Senior product designer - Freelance

2022

Mexico

I worked on Marketplace, leading design for the browse feed, buyer platform, vehicles category, and design systems, enabling dozens of teams to ship with consistency and performance to hundreds of millions of users.

I worked on Marketplace, leading design for the browse feed, buyer platform, vehicles category, and design systems, enabling dozens of teams to ship with consistency and performance to hundreds of millions of users.

Booklick

Head of product design

2021-2022

Colombia

Designed and led the product vision for a web and mobile e-learning platform, helping unite 70 universities and more than 100k students across Latin America.

Designed and led the product vision for a web and mobile e-learning platform, helping unite 70 universities and more than 100k students across Latin America.

Red panda

Co-funder

2020-2021

Colombia

From early concept to launch readiness, I delivered branding, app design, and 3D printed solutions for a smart vending machine network, guiding product strategy and managing quality assurance.

From early concept to launch readiness, I delivered branding, app design, and 3D printed solutions for a smart vending machine network, guiding product strategy and managing quality assurance.

Loro

Product Designer

2019-2020

Colombia

Branding, web responsive, and app design for an e-commerce social network, helping secure seed funding while driving the platform’s first 100k customers.

Branding, web responsive, and app design for an e-commerce social network, helping secure seed funding while driving the platform’s first 100k customers.

TNS software

Robotics and Research Designer

2017-2019

Colombia

Joining as one of the first designers, I worked on research and 3D modeling of functional prosthetic hands, delivering end-to-end production from concept to physical output and helping the enginners to earn Ritalared’s “Give Me a Hand” sponsorship.

Joining as one of the first designers, I worked on research and 3D modeling of functional prosthetic hands, delivering end-to-end production from concept to physical output and helping the enginners to earn Ritalared’s “Give Me a Hand” sponsorship.