68 universities
68 universities
68 universities
5 digital products
5 digital products
5 digital products
2x unique users
2x unique users
2x unique users
Making transport logistics easier for companies
Making transport logistics easier for companies
Role
Senior product designer
Company
Quo logistics
Year
2020
Challenge
Challenge
Create a platform for processing, transporting and storing your merchandise safely in a efficient way.
Create a platform for processing, transporting and storing your merchandise safely in a efficient way.
Context
Context
The company is present in 10 countries, with more than 80 clients. Through its platform, the user can request and track the vehicle responsible for moving the merchandise.
The company is present in 10 countries, with more than 80 clients. Through its platform, the user can request and track the vehicle responsible for moving the merchandise.
Requirements
To ensure a successful execution, we utilized a well-structured project management approach.
To ensure a successful execution, we utilized a well-structured project management approach.
Corporate image redesign
Corporate image redesign
Information architecture mapping
Information architecture mapping
Design and sync 6 web platforms
Design and sync 6 web platforms
KPIs setting and measurement
KPIs setting and measurement
Rebranding
Rebranding
Rebranding
Corporative image
Corporative image
The new identity aims to maintain the company's heritage while giving it a modern and simplified look. The goal is to create a more readable logo by moving away from gradients and adopting a one-color approach.
The new identity aims to maintain the company's heritage while giving it a modern and simplified look. The goal is to create a more readable logo by moving away from gradients and adopting a one-color approach.
Color palette
Color palette
