AVIV group
Role
Lead product designer
Year
2024
Project
A feature for selling your property in minutes. Powered by generative AI, it creates high-quality listings quickly and efficiently.
Scope of Work
Growth
AI experience
Web design
Challenge
For real estate agents, posting a new property is a task that consumes time and test patience, making them feel the process is tedious and frustrating.
Time consuming
Users take aprox. 17 minutes to create a listing, this is a lot according to the benchmark.
Difficult to use
Research shows an average effort score of 1.5, the flow is complex.