Automation
+5% Conversion
+15% Effort score
Automating the process of posting properties online for real state agents
Automating the process of posting properties online for real state agents
Role
Role
Lead design for classified acquistion funnel
Lead design for listing creation funnel
Company
Company
AVIV group
AVIV group
Year
Year
2024-2025
2024-2025
Challenge
For real estate agents, posting a new property is a task that consumes time and test patience, making them feel the process is tedious and frustrating.
For real estate agents, posting a new property is a task that consumes time and test patience, making them feel the process is tedious and frustrating.
Time consuming
Time consuming
Users take aprox. 17 minutes to create a listing, this is a lot according to the benchmark.
Users take aprox. 17 minutes to create a listing, this is a lot according to the benchmark.
Difficult to use
Difficult to use
Research shows an average effort score of 1.5, the flow is complex. Customer support confirms it.
Research shows an average effort score of 1.5, the flow is complex. Customer support confirms it.
Solution
A simpler flow with smart tools that enables to create better listings in less time.
A simpler flow with smart tools that enables to create better listings in less time.
Better navigation
Better navigation
We analyzed the sessions to identify the most important fields for both seekers and agents, cross-referenced the information, removed non-essential fields, and organized the remaining ones into groups.
We analyzed the sessions to identify the most important fields for both seekers and agents, cross-referenced the information, removed non-essential fields, and organized the remaining ones into groups.
Less steps and fields
Less steps and fields
Mandatory sections first
Mandatory sections first
Progressive disclousure
Progressive disclousure
Right components
Right components
Users can publish from any step and go back by simply scrolling or using the stepper
Users can publish from any step and go back by simply scrolling or using the stepper
Components were matched to 86 fields through a decision tree to maintain consistency.
Components were matched to 86 fields through a decision tree to maintain consistency.
Employed progressive disclosure to optimize space and improve the overall user experience.
Employed progressive disclosure to optimize space and improve the overall user experience.
Introducing smart tools
Introducing
smart tools
We chose these four features after our ideation workshop, AI provider testing, and user research, prioritizing the highest attractiveness (maze survey), lowest risk (models with 90% accuracy), and easiest technical implementation (API).
We chose these four features after our ideation workshop, AI provider testing, and user research, prioritizing the highest attractiveness (maze survey), lowest risk (models with 90% accuracy), and easiest technical implementation (API).
Smart Fill
Automatically fills information with your media and documents (ex. expose data extraction).
Smart Write
Generates text from input, also can summarize and rephrase text (ex. location description with georeference).
Smart Write
Generates text from input, also can summarize and rephrase text (ex. location description with georeference).
Smart Write
Generates text from input, also can summarize and rephrase text (ex. location description with georeference).
Smart Picture
Enhances images by removing or adding furniture to a room.
Smart Picture
Enhances images by removing or adding furniture to a room.
Smart Picture
Enhances images by removing or adding furniture to a room.
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Usability test
Usability test
Countries
Countries
France, Germany
France, Germany
Participants
Participants
5 independent agents
5 employed agents
5 independent agents
5 employed agents
Tasks
Tasks
Create a listing (High fidelity prototype)
Rate user experience (Questionare)
Select most valuable tool (Card sorting)
Create a listing (High fidelity prototype)
Rate user experience (Questionare)
Select most valuable tool (Card sorting)
Tools:
Maze
Protopie
0%
0%
The new version makes it easier to create listings.
0%
0%
Excelent experience. Rated high in the UEQ scale.
AI is welcomed.. until it distorts reality
Agents appreciated AI features like Smart Fill and Smart Write, but found virtual staging (Smart Picture) problematicits unrealistic as its results may attract leads yet hurt deal closures due to false expectations.
AI is welcomed.. until it distorts reality
Agents appreciated AI features like Smart Fill and Smart Write, but found virtual staging (Smart Picture) problematicits unrealistic as its results may attract leads yet hurt deal closures due to false expectations.
AI is welcomed.. until it distorts reality
Agents appreciated AI features like Smart Fill and Smart Write, but found virtual staging (Smart Picture) problematicits unrealistic as its results may attract leads yet hurt deal closures due to false expectations.
Clarify onboarding and terminology
The onboarding on AI features needs improvement as many participants expressed it was not clear. The discussions reveal a need for clearer definitions and distinctions in terminology
Clarify onboarding and terminology
The onboarding on AI features needs improvement as many participants expressed it was not clear. The discussions reveal a need for clearer definitions and distinctions in terminology
Clarify onboarding and terminology
The onboarding on AI features needs improvement as many participants expressed it was not clear. The discussions reveal a need for clearer definitions and distinctions in terminology
Bussiness outcome
Bussiness outcome
User growth
User growth
Total number of users increased by 137% following the implementation.
Total number of users increased by 137% following the implementation.
Increased conversion
Increased conversion
Improved by 5%, indicating stronger user engagement and higher purchase.
Improved by 5%, indicating stronger user engagement and higher purchase.
Less support tickets
These two metrics were positively influenced by the effort score, as predicted in the usability test.
Increased user satisfaction
The CSAT score increased 10% after 6 months, driven mainly by users finding the new layout easier to use.