AVIV group
Role
Lead product designer for CAF
Year
2024
Project
A feature for listing your property in minutes. Powered by generative AI, creating high-quality listings.
Scope of Work
User research
Challenge
For real estate agents, posting a new property is a task that consumes time and test patience, the process is tedious and frustrating.
For real estate agents, posting a new property is a task that consumes time and test patience, the process is tedious and frustrating.
"It is time consuming"
"It is time consuming"
Users take aprox. 27 minutes to create a listing, this is a the double compared to the benchmark.
Users takes aprox. 27 minutes to create a listing, this is a lot according to the benchmark.
"I find it difficult to use"
"I find it difficult to use"
CES survey shows an average effort score of 1.5. Customer support received complaints about it.
CES survey shows an average effort score of 1.5. Customer support received complaints about it.
Design concept
A simpler flow with smart tools that enables to create better listings in less time.
A simpler flow with smart tools that enables to create better listings in less time.
UI improvements
One page navigation
One page navigation
Users can publish from any step and go back by simply scrolling or using the stepper.
Users can publish from any step and go back by simply scrolling or using the stepper.
Progressive disclousure
Progressive disclousure
Mandatory sections first
Mandatory sections first
Less steps and fields
Less steps and fields
Using the right components
Using the right components
We analyzed the sessions to identify the most important fields for both seekers and agents, cross-referenced the information, removed non-essential fields, and organized the remaining ones into groups.
We analyzed the sessions to identify the most important fields for both seekers and agents, cross-referenced the information, removed non-essential fields, and organized the remaining ones into groups.
Components were matched to 207 possible fields through a decision tree to maintain consistency.
Components were matched to 207 possible fields through a decision tree to maintain consistency.
Employed progressive disclosure to optimize space and improve the overall user experience.
Employed progressive disclosure to optimize space and improve the overall user experience.
Contributing to the design system
Contributing to the design system
The funnel needed to adapt for multiple property types (apartment, house, parking and more), the best approach was to create components and define the logic with decisions trees.
The funnel needed to adapt for multiple property types (apartment, house, parking and more), the best approach was to create components and define the logic with decisions trees.
Introducing smart tools
Introducing smart tools
We chose these four features after our ideation workshop, AI provider testing, and user research, prioritizing the highest attractiveness (maze survey), lowest risk (models with 90% accuracy), and easiest technical implementation (API).
Smart Fill
Automatically fills information with your media and documents (ex. expose data extraction).
Smart Write
Generates text from input, also can summarize and rephrase text (ex. location description with georeference).
Smart Write
Generates text from input, also can summarize and rephrase text (ex. location description with georeference).
Smart Picture
Enhances images by removing or adding furniture to a room.
Smart Picture
Enhances images by removing or adding furniture to a room.
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Smart Captions
Assigns captions to images. (ex. open kitchen fully equipped)
Usability test
Usability test
Countries
Countries
France, Germany
France, Germany
Participants
Participants
5 independent agents
5 employed agents
5 independent agents
5 employed agents
Tasks
Tasks
Create a listing (High fidelity prototype)
Rate user experience (Questionare)
Select most valuable tool (Card sorting)
Create a listing (High fidelity prototype)
Rate user experience (Questionare)
Select most valuable tool (Card sorting)
Tools:
Maze
Protopie
0%
0%
The new version makes it easier to create listings.
0%
0%
Excelent experience. Rated high in the UEQ scale.
What did we learn?
What did we learn?
AI is welcomed.. until it distorts reality
Agents appreciated AI features like Smart Fill and Smart Write, but found virtual staging (Smart Picture) problematic and unrealistic as its results may attract leads yet hurt deal closures due to false expectations.
AI is welcomed.. until it distorts reality
Agents appreciated AI features like Smart Fill and Smart Write, but found virtual staging (Smart Picture) problematic and unrealistic as its results may attract leads yet hurt deal closures due to false expectations.
Clear onboarding and terminology is necessary
Clear onboarding and terminology is necessary
The onboarding on AI features needs improvement as many participants expressed it was not clear. The discussions reveal a need for clearer definitions and distinctions in terminology. The prefix "Smart" didn't succeed.
The onboarding on AI features needs improvement as many participants expressed it was not clear. The discussions reveal a need for clearer definitions and distinctions in terminology. The prefix "Smart" didn't succeed.
Bussiness outcome
Bussiness outcome
Live on Immowelt
Live on Immowelt
The final deisgn is available on immowelt, check how AI help easily to create compelling text for your property listing.
Check more on Immowelt
User growth
User growth
Total number of users increased by 137% following the implementation.
Total number of users increased by 137% following the implementation.
Increased conversion
Increased conversion
Improved by 15%, indicating stronger user engagement.
Improved by 15%, indicating stronger user engagement.
Less support tickets
Improvements in user comprehension; post-launch CSAT scores confirmed that our focus on clarity and efficiency hit the mark.
More efficient
Optimized the listing workflow to be 3x faster, successfully balancing speed with content excellence.
